The Category 1 Customer: The End User
The end users of the business intelligence product are the people within the organization who rely on the information to do their jobs. This class of customer may also include people outside the organization who use the business intelligence in ways that have been designated by the organization. For example, they may check their account information, pay bills, etc. The customer could also be an automated system which uses the information to manage and/or control some set of functions for the organization. Each of these customers will have specific requirements for their business intelligence product.